Back office E-commerce
Operation manager at L&S GmbH
From October 2001 to September 2008, I led back-end operations as the Back office E-commerce Operation manager at L&S GmbH. In this role, I was responsible for overseeing and optimizing the operational aspects of the company's e-commerce activities, ensuring smooth and efficient processes behind the online store.
2008 - 2011
VICTOR International GmbH
Managing Director at Sport24 GmbH
From October 2008 to June 2011, I held the role of Managing Director and Sales Director at Sport24 GmbH. In this capacity, I was responsible for the overall strategic direction and operational management of the company, with a particular focus on driving sales growth and expanding market presence.
Developed Amazon Vendor Business
During this initial period, I focused on establishing and developing the Amazon vendor business for key private brands such as Ultrasport, Lower East, and Berydale, laying the groundwork for a significant online presence.
Turnover: €4,932,100
Expanding Categories and European Reach
This phase involved strategic category expansion, introducing new product lines to diversify the company's offerings. Concurrently, efforts were made to expand operations into all Amazon EU countries, broadening the market footprint.
Turnover: €14,876,500
Global Expansion and Core Financial Responsibility
The focus shifted to global expansion, specifically into the USA market. I took primary responsibility for achieving annual sales targets and ensuring corresponding gross profits, directly impacting the company's financial performance.
Brands Managed: 25
Turnover: €25,345,900
Strategic Sourcing and Initial Outsourcing
Key activities included product sourcing, which involved attending Far Eastern trade fairs and visiting manufacturers to secure optimal supply chains. This period also saw the initial steps toward outsourcing for cost savings.
Brands Managed: 37
Turnover: €30,789,200
Establishing Global Operations and Vendor Development
A major initiative was the successful outsourcing of operations, leading to the establishment and opening of an office in India. Alongside this, significant work went into vendor development and implementing targeted marketing measures.
Team Members: 10 (India office)
Brands Managed: 50
Turnover: €24,123,400
Sustained Growth and Marketing Leadership
In the concluding years, the emphasis remained on continuous vendor development and refining marketing strategies to sustain growth and market leadership across the expanded territories.
Team Members: 25 (India office)
Brands Managed: 70
Turnover: €19,932,900
2023
Baltico GmbH & Co. KG
Online Sales Marketing Manager
(E-Commerce / Shop Manager)
From July 2023 to April 2024, I served as the Online Sales Marketing Manager (E-Commerce / Shop Manager) at Baltico GmbH & Co. KG. In this role, I was responsible for managing and optimizing the company's online sales channels and e-commerce platforms, focusing on marketing strategies to drive digital sales and enhance the overall online shopping experience. Within these 2 years, I grew my team in India with,
Team Members: 56 (India office)
Brands Managed: 95+
Turnover: €83,000,000+
Founder & Owner at D+V Lars Hansen
In May 2024, I have been running my own business, D+V Lars Hansen. I lead a growing team and help multiple companies and brands grow their sales and presence in the market.
Team Members: 70+ (India office)
Brands Managed: 112+
Turnover: €102,000,000+
E-Commerce & Brand Expansion
In 2025, I continued leading and expanding my own business, D+V Lars Hansen. My focus remained on scaling revenue and brand visibility for a wide range of clients. By working closely with various companies, I provided strategic guidance in e-commerce growth, vendor management, and marketing optimization.
This year marked significant business growth and team expansion in our India office. With a strong and experienced team, we managed to deliver outstanding results for a growing portfolio of brands.
Team Members: 92+ (India office)
Brands Managed: 142+
Turnover: €120,000,000+